Succesful Augmented Reality commercial application in advertising
Last March, Vodafone launched a special Easter “Ei-like campaign” to promote the PS Vita packages that they offer. Together with Kontrast, twnkls made a successful mobile application for this campaign. The aim of this application is to show people how the PS Vita looks and feels; as you can experience a realistic AR visualisation of this handheld.
Scan the ad or brochure with your smartphone or tablet (iOS and Android) and you can see the PS Vita from all sides. You can interact with the 3D model of the PS Vita, you will get extra information, videos or the option to pre-order a PS Vita at the online Vodafone store.
The special AR ad was launched on several Vodafone ads, in newspapers, magazines and billboards.
You can find the app here (only available for download in the German app stores):